Merge Fields for Inserting Images

You can insert images from a data source in the report. Image merge fields must have names starting with Image: in the report template. The name part after colon should match the data source field (table column) that holds the image data, just like the names of other merge fields.

A report template with an Image: merge field 

todo:image_alt_text

An employee photo is inserted in the report instead of the Image: merge field 

todo:image_alt_text